Article By David Lee
B1 Joy City, Ci’en West Road.
10:30am – 10:00pm
Average Price per Person /人均消费: 60RMB
PROS: Delicious and HUGE burgers
CONS: Lack of beverage/dessert options
Superboom Burger mostly sticks to what it does well, making delicious, flavorful and incredibly large burgers.
Superboom is one of the understandably hot attractions at the new Big Joy Mall right next to Dayanta. If you are in the area and hankering for some western food, this burger joint is one of the best places to get your fix.
The restaurant’s main attraction is the namesake Superboom Burger, which you can get in a variety of options. The Superboom Burger is an eight-inch burger best suited for 3-4 people. The meat is tender and the different topping choices can satisfy the pickiest of eaters. It is an absolute jaw-dropper when this burger comes out and engulfs the table in its enormity. It is a delicious discussion starter and an incredible Instagram—or Wechat Moments—post.
The menu has a decent variety of sides and snack foods, from BBQ ribs and popcorn chicken to salads and fries. Everything is a hit. It’s hard to mess up onion rings or sweet potato fries and this place definitely hits the spot. Superboom is American fast food done right.
This place also has the feel of an American fast-casual restaurant. This is not the same as going to McDonald’s but it is also not the ritzy experience that accompanies many western restaurants in the city. For those familiar, Superboom resembles the vibe of American restaurant chains Johnny Rockets or Shake Shack, an upscaled version of fast food. The prices match accordingly with one person definitely being able to eat well for 50 RMB.
The entire area near Dayanta is getting sweeping upgrades and renovations—Superboom is surely a new mainstay of the area. It is incredibly popular in its first few weeks of business, so expect a short wait during peak hours. The servers are helpful but you can also order from your phone using a QR code at the table.
The one downside to the new restaurant is the lack of beverage and dessert options. I saw many customers bringing in ice cream or milk tea from other shops in the mall, but as of right now it seems Superboom only has a couple of soft drink options and no dessert. There were several fresh juices listed on the menu, but as of this writing they are not available. That being said, they have no problem with bringing in outside beverages so this might not even be a concern. Get on the waiting list and then travel around the mall looking for drinks and dessert.
David Lee is a reviewer for Xianease hoping to eventually write something as good as “real g’s move in silence like lasagna.” He can be reached at firstname.lastname@example.org